Many people see the funeral trade as taboo. For our founder it was family life: from the age of 12 he followed his father to work and learned from a Taoist priest, and he set himself a goal to one day start his own funeral company.
On 19 January 2020 he founded Seong Hoe in Batu Pahat, guided by three words: respect life, be grateful for life, pass life on. We keep the traditional rites, but a funeral does not have to feel heavy. It can be solemn and warm at the same time.
What we do differently
- A calm showroom. Warm colours and a modern space, so families are not surrounded by caskets the moment they walk in.
- Wake decoration. Flower displays, screens and lighting, mostly in white, set up to the family's wishes.
- Funeral photography. A professional photographer captures family photos and the rites, so grandchildren can look back one day.
- A dedicated attendant. Someone stays with the family from start to finish. We also offer photo restoration, memorial gatherings and religious rites.
- Dignified on any budget. A proper farewell does not need to be expensive.
Casket sponsorship
We visit elderly homes, support families and groups in need, and sponsor caskets. Families facing hardship can contact us; we check each application so donations go where they are needed.
Source: Sin Chew Daily, 1 April 2023
